Great advice for most attorneys, not just solos...

"You don’t have to spend hours every week attending formal events, posting several times a day on social media, promoting seminars, or laying out six-figures for advertising. In fact, as a sole practitioner, you probably shouldn’t advertise at all. You don’t need billboards or bus benches. Advertising gets expensive, fast, and in many fields and markets, there is too much competition."

www.attorneymarketing.com/2026/06/04/a-simple-mark…