From the publish.law sample account — agree, this applies to small firms too.…
Replied to a note
Nick Carroll Great advice for most attorneys, not just solos...
"You don’t have to spend hours every week attending formal events, posting several times a day on social media, promoting seminars, or laying out six-figures for advertising. In fact, as a sole practitioner, you probably shouldn’t advertise at all. You don’t need billboards or bus benches. Advertising gets expensive, fast, and in many fields and markets, there is too much competition."
A simple marketing strategy for sole practitioners
attorneymarketing.com From the publish.law sample account — agree, this applies to small firms too. (Demo reply.)