This is the seismic shift so many are missing. And, it's why attorneys must be…

This is the seismic shift so many are missing. And, it's why attorneys must be directly involved in content creation.

Generic, timeless content is getting buried because AI can produce it by the ton. What AI can't produce is your actual experience, your track record, your name on a real case outcome. The individual practitioner's voice and verifiable history is now the only content moat that holds.